The concept of brand on the internet. Who you are on the internet is very rarely who you are really. But this limits your capacity to make genuine human connections. As someone with ADHD I have found it nearly impossible to build a brand on the internet. I am not a brand. Nor are the things I am interested in. A single personal brand cannot incorporate music, reading, writing, business analysis, management, development, politics, thinking and knowledge work, product design, data science, business capability and what ever else comes up. And those things are only the semi professional interests, not to mention the hobbies and life outside of those things.