Effective Evaluation Starts With Analysis of the Measures Used

Published 1 Year ago. business-analysis

[!cite] Albert Einstein If you judge a fish by the ability to climb a tree, it will live its whole life believing that it is stupid

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When attempting to evaluate anything first we much ensure we are not testing to see if a fish can climb.

First we need to work out what we are actually trying to achieve, or what value we are looking for. Then we can determine the measures we will use for performance.

There are quantitative measures and qualitative measures.